An important player in a company’s printed marketing materials, brochures are ideal fulfillment pieces and leave-behinds when it’s imperative to make a lasting impression on a prospective client or hesitant customer.

Brochures are versatile marketing tools that companies still value for the handiness of having it accessible on their desk, in the lobby or at the counter. Filled with product or service information, customers often prefer hard copy brochures to surfing for an online web page. Additionally, brochures are ideal for use in media kits or promotional giveaways. This marketing tool is especially useful for small businesses on a tight budget. With advertising space being cost prohibitive, a brochure can be scaled to various sizes and digitally printed to keep costs down.

Brochures are collectible, so use it to convey a deeper message about your company’s story, products and services. Its shelf life is longer than a print or Internet ad and gives you more bang for your buck.

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