Logos represent a company’s uniqueness through the use of images, colors and fonts to create an instantly recognizable look that is seen as the identity of the company’s brand. Used with consistency in all advertising and marketing materials, logos visually speak about the company’s image.
Good logo design takes into consideration how the artwork will convey this information or give meaning to the brand. For example, logo art can represent financial security, fast freight service, quality health care or reliable auto repair; the list is endless.
Logos are the most powerful marketing tool a company owns and should be used widely and often. Eventually, customers will relate to what your company represents by just looking at the logo. A logo used repeatedly in all facets of the business helps develop brand recognition within the industry, establishes customer loyalty and becomes a tool for sales development.
An important player in a company’s printed marketing materials, brochures are ideal fulfillment pieces and leave-behinds when it’s imperative to make a lasting impression on a prospective client or hesitant customer.
Brochures are versatile marketing tools that companies still value for the handiness of having it accessible on their desk, in the lobby or at the counter. Filled with product or service information, customers often prefer hard copy brochures to surfing for an online web page. Additionally, brochures are ideal for use in media kits or promotional giveaways. This marketing tool is especially useful for small businesses on a tight budget. With advertising space being cost prohibitive, a brochure can be scaled to various sizes and digitally printed to keep costs down.
Brochures are collectible, so use it to convey a deeper message about your company’s story, products and services. Its shelf life is longer than a print or Internet ad and gives you more bang for your buck.
A custom illustration is the perfect partner to convey a complicated or difficult idea when words can’t easily do the job. Visual information is understood faster and retained longer.
While text usually accompanies an image, often times the illustration is a catalyst for whether or not it will be read.
Illustrations help people remember information longer and in greater detail. Company executives understand that graphics help build their brand awareness efforts, launch a new product or develop new sales opportunities.
Internet readers spend more time looking at images than reading information. Visual content is becoming more important in social media marketing then text because readers are more likely to re-Tweet and re-pin when an illustration is included. They also Like and Share images on social media more than any other type of content.
Companies engaged in Multichannel Marketing understand the importance of Direct Mail and email Marketing in their campaigns. While business communication relies heavily on email drives, direct mail pieces can still make an impact on marketing success.
The average businessperson receives more emails then hardcopy, direct mail pieces each day. But both are critical to any marketing campaign and should be used in conjunction with each other. Designed well, both direct and email marketing pieces will complement each other driving home the intended message and response.
Direct mail pieces should be designed to get through the front door, land on the desk of the decision maker and grab his attention. Direct Mail is a hardcopy, marketing communication meant to sit at his fingertips. The follow-up email blast, designed with the same visual content and message then contacts the department head with a call to action or confirmation.
The number of emails received by B2B business people was over 120 in 2015. How can you stand out and be recognized? By sending informative, helpful and relevant content in the form of a newsletter. It makes you an expert in the eyes of your customers, and they’ll value your communication.
We’ll take your content and design an eye-catching newsletter that highlights your articles in an easy-to-read layout perfect for web or print.
Original photography is an essential asset to any marketing strategy and should be included in all collateral used for selling products and services. However, the end results of a photo session are dependent upon the skills of the photographer. Whether onsite or studio photography is required for a project, Wedgewood has the photographic expertise necessary to enhance your marketing efforts.
Photo editing is often necessary to improve the quality of a photograph by color correction, adjusting the lighting and/or brightness, cropping or even adding or removing an element from the original image. Photos might also need to be edited if it is not in the right file format. Wedgewood has the experience and skills to accomplish all types of photo editing.
A good concept speaks for itself. But what is a web-page concept? It’s a shell, one that creates an impression of your site. It’s designed before you write a headline or code a link. It includes the company logo—its corporate identity. It’s an extension of your corporate culture and values that reside on the Internet.
While we do not do coding or build complete websites, we do design web concepts that will create a presence for your company on the Internet and within the labyrinth of social media.
When you need a handout for trade shows, sales meetings, appointments or inserts for a presentation folder, the ever reliable sell sheet is the perfect choice. The way a sell sheet is designed is an important for sales success.
In addition to catch headlines, a product sales sheet should include features and benefits of the product represented in images, charts, graphs, solution examples and even a testimonial quote. Sell sheets are at-a-glance marketing tools and should be designed in an easy-to-read format that includes boxes, bullet points and subheads.
Sell sheets are all about your product’s main selling points. After they grab the reader’s attention sell sheets, like all good marketing materials, should include a call to action so customers know what the next step is and how to get in touch with the right contact. It’s important to work with a graphic designer who understands the necessary elements to create an effective sell sheet.