Companies engaged in Multichannel Marketing understand the importance of Direct Mail and email Marketing in their campaigns. While business communication relies heavily on email drives, direct mail pieces can still make an impact on marketing success.

The average businessperson receives more emails then hardcopy, direct mail pieces each day. But both are critical to any marketing campaign and should be used in conjunction with each other. Designed well, both direct and email marketing pieces will complement each other driving home the intended message and response.

Direct mail pieces should be designed to get through the front door, land on the desk of the decision maker and grab his attention. Direct Mail is a hardcopy, marketing communication meant to sit at his fingertips. The follow-up email blast, designed with the same visual content and message then contacts the department head with a call to action or confirmation.

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